Swiss Army knife. Built for business. Powered by AI.
I've spent 20 years at the intersection of technology and business — not in one role, but across all of them. Sales, product, business development, go-to-market strategy, and partner ecosystems across mining safety, GPS fleet management, semiconductors, and IoT.
What made that career unusual wasn't the industries — it was the range. I set up regional offices from scratch in Russia, India, and China. I worked through multiple acquisition cycles in the mining sector — evaluation, due diligence, and integration. I launched products in markets where nothing existed before. Each time, the job was to make something work from the ground up in a context that didn't welcome shortcuts.
I completed an applied AI programme at MIT. For the past year I've been building and applying AI and automation tools in practice — including at an auto repair shop I co-own, where I use it as a real test bed for everything I build. I'm documenting the journey as I go
That background shapes how I work. I hear the business problem before I think about the tool. I hold things to a high standard — not because I'm difficult, but because I've seen what happens when things aren't built to last.
Growing up Swiss-Australian gave me a particular lens: European rigour, Australian directness, and a comfort with never quite belonging to one place. I think that breadth makes me more useful, not less.
Becoming a father is the thing that changed me most. It reordered everything — what I build, why I build it, and who I want to help.
Beyond work, I push myself deliberately. Half Ironmens, a seven-day hike from Lake Tahoe to Yosemite, a five-day silent retreat. I've found that the clearest thinking comes from creating the right conditions for it — not from moving faster.
Based in Mission Viejo, California