Twenty years making sales work in technical businesses.
Mining safety systems, GPS and fleet management, semiconductors, IoT. Sales, product, business development, go-to-market, and partner programs. Not one role, but most of them.
What made that run unusual was the range rather than the industries. I set up regional offices from scratch in Russia, India and China, and launched products into markets where nothing existed yet. Each time the job was to build something that worked from the ground up, somewhere that did not reward shortcuts.
At Hexagon most of that work was sales. I reorganized sales teams across regions and business units, built and ran the enablement behind them, and organized and led the annual sales kickoffs. Through several acquisition cycles in mining I reviewed how the acquired company sold, what its team was actually capable of, and what had to change once it came in.
That is where the current work comes from. I have seen a lot of sales organizations up close, including from the other side of a due diligence process, and the ones that hold up are rarely the ones with the best individual salespeople. They are the ones where the process does not depend on anyone in particular.
I co-own an auto repair shop in Santa Ana and run its sales and marketing. It is also where I test things before they go near a client.
I completed an applied AI program at MIT. I use AI and automation in the work where they save real time.
Growing up Swiss-Australian gave me a particular lens: European rigor, Australian directness, and a comfort with never quite belonging in one place.
Becoming a father changed more than anything else has. It reordered what I build, why I build it, and who I want to help.
Outside work I push myself deliberately. Half Ironmans, a seven-day hike from Lake Tahoe to Yosemite, a five-day silent retreat. The clearest thinking tends to come from setting up the right conditions for it rather than from moving faster.
Based in Mission Viejo, California